Gadgets such as iPhones, Tablets, Android Phones and other new technologies seem to be everywhere these days and within the business world app developers are constantly looking for new ways to assist workers.
The ‘Follow Me’ app is one such example – this app is specifically for use by exhibition attendees and provides them with useful information about an event. The product description says it provides:
- Realtime show alerts
- Floorplans and maps for the event
- Downloadable show information
- Downloadable exhibitor information
Some of the large trade exhibitions are contracting these app’s for use at their event in order to assist visitors with research, day planning and visitor information.
In my opinion, one of the most important aspects of this app for visitors is the “Downloadable exhibitor information”. Visitors to your stand will be able to obtain your details without having to take away brochures and leaflets and potentially saving on the cost of your printing. At present the application is available on both Apple apps and Android, meaning most visitors will have access to it. Having read press releases recently from organisers confirming its integration with their event, i’m sure it will become popular with visitors too.
Never before has it been more important for businesses taking part in an exhibition like this to ensure they have a mobile friendly website. Making sure your visitors will be able to read and navigate your website easily whilst on the road and using a tablet, laptop or even mobile phone is becoming more important for every event participant.
